Notes from the Studio

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We're featured on The Paper Fold Podcast!
December 04, 2025

We're featured on The Paper Fold Podcast!

We’re excited to share that Rachel is featured on The Paper Fold podcast with Sarah Schwartz and that the conversation was so rich it turned into a two-part series (stay tuned for part two next month).

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Meet Rosy: we brought Riso printing in-house!
November 13, 2025

Meet Rosy: we brought Riso printing in-house!

It’s been a long time coming, but we’re so excited to finally introduce you to Rosy the Riso, our new MH9450 Risograph machine and the newest member of our Heartell studio family! 🌸

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A Visit to Bison Bookbinding and Letterpress in Bellingham, WA
October 16, 2025

A Visit to Bison Bookbinding and Letterpress in Bellingham, WA

Rachel recently traveled to Bellingham, WA and had the the joy of visiting Bison Bookbinding & Letterpress for the first time, a beloved shop and studio that’s long been part of our greeting-card world. From the moment she stepped inside, she was met with that unmistakable mix of ink, paper, and creativity that makes a print shop feel like home.

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Decorate your devices with a free hellebore pattern.
October 01, 2025

Decorate your devices with a free hellebore pattern.

Here are your free quarterly desktop and mobile wallpapers for October - December. 

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5 Takeaways from Noted: The Greeting Card Expo
September 25, 2025

5 Takeaways from Noted: The Greeting Card Expo

After finally unpacking our bags and letting the dust settle, we're reflecting on five takeaways from our time at Noted:

 

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Join us for Thinking of You Week 2025!
September 12, 2025

Join us for Thinking of You Week 2025!

We are celebrating Thinking of You Week 2025 with a 7-day Card Writing Challenge, September 15-21, 2025.

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Our Top 5 Grief Support Tips
August 29, 2025

Our Top 5 Grief Support Tips

In honor of National Grief Awareness Day: here are our founder Rachel and collaborator Lisa's top five grief support tips. 

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New! Summer 2025 Release is Here!
July 17, 2025

New! Summer 2025 Release is Here!

33 brand-new greeting card designs and 4 new art prints: each one created to nurture connections and offer support in hard time and celebratory times!

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Decorate your devices with a free summer gingham pattern.
June 30, 2025

Decorate your devices with a free summer gingham pattern.

Here are your free quarterly desktop and mobile wallpapers for July-September!

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We’re Louie Award Finalists in Three Categories!
May 22, 2025

We’re Louie Award Finalists in Three Categories!

We’re honored (and honestly quite giddy) to share that three of our designs are finalists for the 36th Annual Louie Awards.

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Rachel's Patterns are Featured in UPPERCASE Magazine!
May 13, 2025

Rachel's Patterns are Featured in UPPERCASE Magazine!

We’re so pleased to share that Rachel’s surface pattern designs are featured in the brand new 6th edition of UPPERCASE Magazine’s Surface Pattern Design Guide!

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Heartell in the Shop - Minnesota Center for Book Arts in Minneapolis, MN
April 24, 2025

Heartell in the Shop - Minnesota Center for Book Arts in Minneapolis, MN

Welcome to the Minnesota Center for Book Arts—a Minneapolis gem where the love of paper, print, and storytelling is at the heart of everything they do.

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2025 Earth Day Sustainability Update
April 17, 2025

2025 Earth Day Sustainability Update

This past year, we’ve continued to refine and improve our sustainability practices, from the way we source materials to how we package and ship your orders.

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Behind the Scenes: Designing Our Core Principles Collection
April 10, 2025

Behind the Scenes: Designing Our Core Principles Collection

Rachel gives us a deep dive into her process of developing our latest release "Core Principles Collection". 

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The Next Chapter: Book Lovers Patterned Wallpapers
April 01, 2025

The Next Chapter: Book Lovers Patterned Wallpapers

free Book Lovers Patterned Wallpapers for your phone, tablet, or desktop—now available in two fresh colorways.

 

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Art Prints for Your Safe Space
January 30, 2025

Art Prints for Your Safe Space

Together we can share messages of welcome and support with our friends, neighbors, and anyone who is feeling targeted. We hope these designs inspire you to stand strong and to continue taking action, together.

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New Activism Cards for MLK Day + New Art for Change Partnership Announcement
January 20, 2025

New Activism Cards for MLK Day + New Art for Change Partnership Announcement

This MLK Day, we’re proud to announce our partnership with ​Crafting the Future​, a nonprofit whose sole mission is supporting BIPOC artists with resources to thrive in the crafts.

When you make a purchase of any Art for Change product or these three activism cards, profits from the sale of these items will be donated to fund the support of BIPOC artists providing resources to thrive by funding scholarships to craft schools, nurturing the next generation of changemakers and craftspeople. Please read more about this incredible organization here.

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A Fresh Start: Free Geofloral Wallpapers
January 11, 2025

A Fresh Start: Free Geofloral Wallpapers

As we settle into the new year I wanted to share a little something to brighten your days: free Geofloral pattern wallpapers for your phone, tablet, or desktop in two new colorways.

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Decorate Your Devices with a Fresh Pine and Boughs Pattern!
November 07, 2024

Decorate Your Devices with a Fresh Pine and Boughs Pattern!

We have a little digital palette-cleansing gift for you today. We hope these ​fresh pine and boughs patterned wallpapers​ that Rachel made for us will help you turn the page toward a new season of reconnecting with friends and family.

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Behind the Scenes of Our Newest Art for Change Collection
October 24, 2024

Behind the Scenes of Our Newest Art for Change Collection

Designing our new Art for Change posters, postcards and stickers was a gratifying, therapeutic experience, so I wanted to share some of the process with you.

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Decorate your devices with our free Art for Change October wallpapers
September 30, 2024

Decorate your devices with our free Art for Change October wallpapers

We have a special wallpaper for you this month to celebrate the upcoming release of our new Art for Change prints, postcards and for the first time, stickers.

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Thinking of You Week 2024: Join Us for a 7-Day Card Writing Challenge!
September 09, 2024

Thinking of You Week 2024: Join Us for a 7-Day Card Writing Challenge!

We are celebrating Thinking of You Week 2024 with a 7-day Card Writing Challenge.

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Behind the Scenes: Carving our New Collection
August 29, 2024

Behind the Scenes: Carving our New Collection

 I'm writing to share a behind-the-scenes glimpse at my setup and tools to give you a better idea of what goes into making our woodblock printed cards and to try and share a little bit of the feeling of calm and satisfaction I have when I'm working.

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The Paper Nerd - Heartell Hits the Big 10!
August 23, 2024

We're on the Paper Nerd Blog

I'm writing to share a fun interview I got to do with Sarah Schwartz, editor of Stationery Trends Magazine, and a pillar of our stationery community. We’re grateful to be featured this week on her blog, The Paper Nerd.

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