Notes from the Studio
We’re Louie Award Finalists in Three Categories!
We’re honored (and honestly quite giddy) to share that three of our designs are finalists for the 36th Annual Louie Awards.
Rachel's Patterns are Featured in UPPERCASE Magazine!
We’re so pleased to share that Rachel’s surface pattern designs are featured in the brand new 6th edition of UPPERCASE Magazine’s Surface Pattern Design Guide!
Heartell in the Shop - Minnesota Center for Book Arts in Minneapolis, MN
Welcome to the Minnesota Center for Book Arts—a Minneapolis gem where the love of paper, print, and storytelling is at the heart of everything they do.
2025 Earth Day Sustainability Update
This past year, we’ve continued to refine and improve our sustainability practices, from the way we source materials to how we package and ship your orders.
Behind the Scenes: Designing Our Core Principles Collection
Rachel gives us a deep dive into her process of developing our latest release "Core Principles Collection".
The Next Chapter: Book Lovers Patterned Wallpapers
free Book Lovers Patterned Wallpapers for your phone, tablet, or desktop—now available in two fresh colorways.
Art Prints for Your Safe Space
Together we can share messages of welcome and support with our friends, neighbors, and anyone who is feeling targeted. We hope these designs inspire you to stand strong and to continue taking action, together.
New Activism Cards for MLK Day + New Art for Change Partnership Announcement
This MLK Day, we’re proud to announce our partnership with Crafting the Future, a nonprofit whose sole mission is supporting BIPOC artists with resources to thrive in the crafts.
When you make a purchase of any Art for Change product or these three activism cards, profits from the sale of these items will be donated to fund the support of BIPOC artists providing resources to thrive by funding scholarships to craft schools, nurturing the next generation of changemakers and craftspeople. Please read more about this incredible organization here.
A Fresh Start: Free Geofloral Wallpapers
As we settle into the new year I wanted to share a little something to brighten your days: free Geofloral pattern wallpapers for your phone, tablet, or desktop in two new colorways.
Decorate Your Devices with a Fresh Pine and Boughs Pattern!
We have a little digital palette-cleansing gift for you today. We hope these fresh pine and boughs patterned wallpapers that Rachel made for us will help you turn the page toward a new season of reconnecting with friends and family.
Behind the Scenes of Our Newest Art for Change Collection
Decorate your devices with our free Art for Change October wallpapers
Thinking of You Week 2024: Join Us for a 7-Day Card Writing Challenge!
Behind the Scenes: Carving our New Collection
We're on the Paper Nerd Blog
Reflections on Ten Years in Business
Heartell Shop Visits: Amelia Bowler's shop, Lauda in Tacoma, Washington
Welcome to Lauda, a delightful stationery haven in Tacoma curated by Amelia. Here, you'll discover a unique blend of beauty and practicality in items so pleasing you'll want to use them every day. Amelia's intuitive selection process is inspired by themes like coziness, mindfulness, and savoring the present moment (ah, what a gift!).
We are deeply grateful for the reflective time she spent with us, sharing her story and we think you'll be inspired by her story just as much as we are. We're also thrilled to have one of our designs as the best-selling card in her shop, such an honor!
Decorate Your Devices With Our Free Marigold Quarterly Wallpapers
We’re excited to share our new free quarterly desktop and mobile wallpapers. Rachel designed a beautiful marigold pattern inspired by our newest naturally dyed generous kitchen towels. We loved it so much that we added it to our new sticker collection as well!
You can download the wallpapers here (you'll be prompted to enter your email - this is just a way for us to keep track of downloads and won't result in any extra emails from us).
You'll have the option to download the calendar version for your desktop or mobile wallpaper, or choose the pattern-only version in one of two color schemes. You can download the zip file here!
Daily Inspiration for The Mother Figure Card Writing Challenge
The Mother Figure 7-Day Card Writing Challenge: May 5-11, 2024
Join us next week for another 7-day card writing challenge! Write one card a day for 7 days and enter to win a free $100 gift card.